Pesquisa realizada em janeiro diz que blogs são uma fonte de informação regular para jornalistas. Mais que 3/4 dos jornalistas acreditam que os blogs são úteis para gerar idéias de matérias e buscar ângulos diferentes de um mesmo tema.
- Quase 70% dos jornalistas visitam uma lista de blogs frequentemente.
- A maioria dos jornalistas disseram que os blogs geram um impacto significativo na maioria das áreas do Jornalismo, exceto na qualidade jornalística.
Os blogs se tornaram uma ferramenta de comunicação poderosa e que conquistou a confiança de muitos, inclusive a nossa. Depois de citadas pelo Marcos Emílio Gomes no blog O melhor do Brasil no site da Veja São Paulo, lia frequentemente os comentários. Tem dois que reclamam dos jornalistas e panelinhas… (rs)! Não entendi o problema deles com nós, jornalistas, mas tudo bem! É a democracia.
Blogs are a regular source for journalists. Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
Nearly 70% of all reporters check a blog list on a regular basis. Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. And a total of nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.
Journalists are increasingly active participants in the blogosphere. One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page. About half of reporters (47.5%) say they are “lurkers” – reading blogs but rarely commenting.
The majority of journalists thought blogs were having a significant impact on news reporting in all areas tested EXCEPT in the area of news quality. The biggest impact has been in speed and availability of news. Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.